Hi, I’m Kelly Born, an experienced designer focused on creating delightful products and experiences based on user behavior. My process is hands-on, collaborative, and iterative.

I enjoy being outdoors with my two sidekicks, traveling with my husband, hitting the fairway as much as possible, and short runs to clear my head.

EXPERIENCE

Sr. User Experience Designer

March 2019 - April 2020
GE Aviation (Tek Systems)
Van Buren, MI

Researched and designed web applications for supply chain and cyber security business areas as part of an agile team. Created journey maps, user flows, wireframes and high fidelity prototypes to communicate user experience. Conducted user interviews, usability testing and heuristic evaluations..

Sr. User Experience Designer

April 2011 - March 2019
Quicken Loans
Detroit, MI

Design native mobile apps and web user interfaces and interactions that satisfy the end-user’s needs. Create sketches, wireframes and user flows to communicate user experience to stakeholders and developers. Build interactive prototypes and conduct usability tests. Part of an Agile delivery team partnering with the business, content strategy and development disciplines.

Marketing Manager/
Web Designer & Developer

December 2006 - April 2011
J.J. Curran Crane and Fleet Cost & Care
Detroit, MI

Designed, developed and maintained company websites. Responsible for website traffic growth including search engine marketing and search engine optimization. Conceptualized, created and executed marketing and sales campaigns. Created print and web advertising budget and placements. Coordinated monthly newsletter including writing, design and web development.

Graphic Designer/
web Production

September 2002 - December 2006
Olympia Entertainment
Detroit, MI

Designed monthly issues of Inside Hockeytown Magazine and Tigers Magazine, the official publications of the Detroit Red Wings and Detroit Tigers. Responsible for “College Hockey at the Joe” promotion and advertising materials including, posters, print ads, and game programs.